is a grassroots educational media and journalism platform based in so-called “Canada” exploring the stories, systems, and people shaping what we eat.
We’re 100% independent—creating in-depth videos and features that bridge urban and rural communities. Our content is accessible, engaging, and cuts through the noise of trends and agendas to explore the systems that sustain lives.
Food is the front line of power.
Behind every bite we take is an intricate web of industries, policies, and narratives that quietly dictate our choices and frame our understanding. Marshall McLuhan, the media theorist who coined “the medium is the message,” argued that the way we receive information shapes us more profoundly than the content itself, warning that rapid technological change would overwhelm us unless we paused to look beneath the surface.
Any meal is never just food, and how we eat reveals more about who we are than we’d like to admit. The ride we’re on keeps moving down the track, whether we notice or not, and the system is counting on us to close our eyes. With that understanding, we can begin to move differently through a system we all, whether we like it or not, depend on to survive.
We all see the world through food—you don’t need a VIP invite, a chef’s palate or understand the ins and outs of policy to have a seat at the table.
Meet the founding team
NATHAN SING —[Founder and Editor-In-Chief]
URBI KHAN —[Lead Researcher and Producer]
through food was created and is run by Nathan Sing, an independent journalist, writer and documentary filmmaker. He’s worked for VICE News, Maclean’s, Global News, STROMBO and CNN International.
